About

We built Dawning because the problem was personal

Dawning started as a frustration and became a product.
Here is the story of how it happened and the people who made it.

We believe that fast-moving teams should not have to choose between speed and intelligence. Dawning exists to give every team the kind of data clarity that used to require an entire analytics department.

Mission statement

We exist to close the gap between what your data knows and what your team decides.

Who we are

A small team of engineers, researchers, and product thinkers building the tool we always wished existed.

Dawning in numbers

2,400+

Teams using Dawning every day

200+

Integrations out of the box

4.9

Average user rating

30 mins

From signup to first insight

73%

Less time spent on research

Three years in. Here is where we stand.

The things we will not compromise on

01

Clarity over complexity

We believe that intelligence should be simple to access. Every feature we build is measured against one question — does this make it easier or harder for a team to get to the answer they need.

01

Clarity over complexity

We believe that intelligence should be simple to access. Every feature we build is measured against one question — does this make it easier or harder for a team to get to the answer they need.

01

Clarity over complexity

We believe that intelligence should be simple to access. Every feature we build is measured against one question — does this make it easier or harder for a team to get to the answer they need.

02

Speed without shortcuts

Fast answers are only valuable if they are right. We obsess over both. Dawning is built to be the fastest path to a trustworthy insight — not just the fastest path to an answer.

02

Speed without shortcuts

Fast answers are only valuable if they are right. We obsess over both. Dawning is built to be the fastest path to a trustworthy insight — not just the fastest path to an answer.

02

Speed without shortcuts

Fast answers are only valuable if they are right. We obsess over both. Dawning is built to be the fastest path to a trustworthy insight — not just the fastest path to an answer.

03

Built for the team not the analyst

Data tools have historically been built for specialists. We build for the people making decisions. Every product choice follows from that.

03

Built for the team not the analyst

Data tools have historically been built for specialists. We build for the people making decisions. Every product choice follows from that.

03

Built for the team not the analyst

Data tools have historically been built for specialists. We build for the people making decisions. Every product choice follows from that.

04

Honest about what we do not know

AI gets things wrong. We are transparent about uncertainty, clear about limitations, and always working to close the gap between what Dawning knows and what it does not.

04

Honest about what we do not know

AI gets things wrong. We are transparent about uncertainty, clear about limitations, and always working to close the gap between what Dawning knows and what it does not.

04

Honest about what we do not know

AI gets things wrong. We are transparent about uncertainty, clear about limitations, and always working to close the gap between what Dawning knows and what it does not.

These are not marketing words. They are the principles behind every decision we make at Dawning.

Elena Kovač

Co-founder & CEO

Former data engineer at Stripe.

Tom Brennan

Co-founder & CTO

Built data infrastructure at Scale AI.

Sofia Andersen

Head of Product

Previously led product at Notion.

Lukas Müller

Lead Engineer

Joined from Snowflake.

Mia Larsen

Head of Design

Worked at Linear and Vercel.

Felix Hartmann

Head of Growth

Previously at Figma.

Clara Dubois

Head of Research

Former AI researcher at DeepMind.

Henrik Sørensen

Head of Customer Success

Joined from Intercom.

Team

That is who is building Dawning every day

Engineers, designers, and product thinkers who care about the same things in the same order.

The blog is where we say the things the product cannot

Tuesday, August 18, 2026

How to spot a retention problem before it becomes a revenue problem

Marcus Adeyemi

Tuesday, August 18, 2026

How to spot a retention problem before it becomes a revenue problem

Marcus Adeyemi

Monday, July 21, 2026

Why most teams have more data than clarity and what to do about it

Elena Kovač

Monday, July 21, 2026

Why most teams have more data than clarity and what to do about it

Elena Kovač

Join us

Dawning is growing and we want the next person to care as much as we do

A small team building one product well. If that sounds like the right environment get in touch.

Join us

Dawning is growing and we want the next person to care as much as we do

A small team building one product well. If that sounds like the right environment get in touch.

Join us

Dawning is growing and we want the next person to care as much as we do

A small team building one product well. If that sounds like the right environment get in touch.

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