Nexon
How Nexon cut research time by 73%
Saas
At a glance
Nexon's growth team had a data problem that most fast-moving SaaS teams will recognise immediately. Not a shortage of data — a shortage of time to make sense of it.
The challenge
Nexon had more data sources than they knew what to do with. Google Analytics, Salesforce, Mixpanel, Stripe, and three internal databases — all of them full of information that should have been informing decisions every day. Every meaningful question required a request to their single data analyst, a two to three day wait, and a report that was already slightly out of date by the time it arrived. The growth team was making decisions on incomplete information and they knew it.
They connected their full data stack to Dawning in a single afternoon. Within the first hour the growth team had answers to three questions that would previously have taken six days of analyst time between them. Within eight weeks research time had dropped by 73 percent — from three full working days per week to less than four hours.
The solution & results
They connected their full data stack to Dawning in a single afternoon. Within the first hour the growth team had answers to three questions that would previously have taken six days of analyst time between them. The data analyst was freed from the queue of routine requests and moved onto work only they could do.
Eight weeks after connecting Dawning, research time had dropped by 73 percent. What had taken three full working days per week was now taking less than four hours. The growth team was making faster decisions based on complete, current information. The quality of those decisions improved because they were no longer made under time pressure with incomplete data.
Impact
More than doubled research coverage across all connected data sources in the first month of use.
Maintained consistent daily usage across the full growth team with over 3,200 questions asked and answered in the first eight weeks.
Rapidly iterated on research strategies without disrupting existing workflows or requiring additional headcount.
“Dawning changed how our entire team makes decisions. We used to wait days for answers. Now we have them before the meeting starts.”
Sarah Chen
Head of Growth
